A look inside...

Our first week down- that’s crazy!! It is a surreal feeling, to be able to pursue your dreams. Creating something so rich in its communal efforts, yet still being able to personalize and weave our own identities and thoughts organically throughout is such an incredible opportunity and we are beyond blessed to be able to invite you inside. I’ll let you in on a little secret, I am not good at letting people inside (metaphorically of course, I kind of have to let you inside the store.)

I’ve always believed that relationships, real relationships, rich in honesty and love, are the truest indication of who we are as people. I suppose that’s what creates my fear of letting others inside. Society today seems to celebrate superficial. It is better to have a thousand Facebook friends, ready to nudge or ping or whatever the cool thing is, than to have a few close friends that you can be vulnerable with. Vulnerability is a scary thing, to let someone in where both your dark and light resides, to let someone into the vault that contains your dreams and fears. I can’t help but wonder though, how much better life would be if we were all just honest, real people? How much better would life be if there wasn’t any judgement or envy? Would the mother who suffers from post-partum depression be better off if we stay silent, or if she knows she is not the only one who feels this way? Would the girl that feels unloved and invisible smile if we walked by oblivious, or if we stopped and took the time to say hello?

Since I first began my endeavor of Four, I have had several opinions offered towards me. Fortunate and thankful as I am to have the extra experience, my goal is to create Four as something different. I am sure you are familiar with the popular conception of business being conniving, or cut-throat. I couldn’t disagree more. Business itself, is not cut throat. People in business however, can be. It is in our human nature to retort and lash out, and it is almost always due to fear or hurt. It is almost always due to the fear of competition. 

Here at Four, we want to remove that notion from business. We believe we were made to compliment each other, not compete. We want to give, not expect. We want to empower, not criticize. We don’t want to create a new version of you, we just want to bring out the beautiful version already inside of you. 

Nobody is perfect. Opening up to people can hurt. Being kind to people can hurt. I, along with the rest of my team, want to you know that we get it and we care- for real. That is why we give it our best effort to source out brands that have a component that “gives back”. We want to leave the world in better shape than what we found it. 

I don’t think it was a coincidence that the end of our first week was Thanksgiving. We are thankful. We are thankful for our families, for our health, for our homes, and for our store. We are thankful for each of you, and the opportunity to compliment you. 

There, I let you inside.